Marketing has blessed modern sport with the new dimensions of viewership. Every game, after being commercialized, gains the torque in a very short time, so as the advertising campaigns. In the same context, Hyundai Motor America has announced to release a couple of commercial ads for their upcoming vehicle models Elantra and Genesis.

These ads are associated with one of the most heated events in America, the Super Bowl XLVIII. It is the 44th version of this popular American football championship, starting from February 2, next year. The two ads, each of 30-second duration, will be unveiled in the first and fourth quarters of the game. This is the seventh consecutive year as Hyundai becomes the part of this event, since 2008.

The first commercial, titled as Dad’s Sixth Sense, indorses Hyundai Genesis. This possesses a dramatized theme concentrated on family values, associating human sentiments with the safety features of vehicle. These features include Automatic Emergency Braking capabilities along with other safety services and Secondary Surround Safety System. The ad film is scheduled to hit the television and internet in the first quarter of the league.

The other one titled as Nice, surrounds Elantra, the new compact sedan from Hyundai, where the humorous focal point of flick is a young comedic talent. It features an intensifying game of compliments between a couple of identical Elantras. These compliments will aim to spotlight the innovative features, performance, and technology of the upcoming model. The persuasive film will preview in the fourth quarter of Super Bowl XLVIII.

While delivering a statement is this regard, Vice President of Marketing at Hyundai Motor America, Steve Shannon said, “Cars have become more than just a means of transportation – they play an active role in many parts of our lives.”
Moreover, the promotional campaign is designed, developed, and carried by INNOCEAN USA, one of the leading advertising agencies in the US.